Shaping habits when people move home, by providing a personalised service map
We know that habits are hard to break, especially when they've been entrenched for a while. This is especially true of travel habits, diet and exercise. Starting a new job or moving home are key 'trigger points', where a bit of information might help to improve some of their decisions.
Local authorities won't know when a resident changes job, but they do know when people move into the area (as they register for council tax or join the electoral roll). This is a great opportunity to share some ideas about different ways of travelling, and about the services in their local area. This would be so much more powerful if it was personalised- i.e if the council could produce a map for every new arrival, using their postcode to place them in the centre of a map with their nearest GP, park, library, bus stops etc. This could then be sent with the council tax registration.
So far everyone I've spoken to has said there isn't a cost-effective way of doing this. Are they right?